Connexions Branding Guidance

This Connexions branding guidance sets out the DfES expectations around the use of the Connexions brand, which also allows for local flexibility.

By April 2008, all local authorities will have taken on the responsibility to deliver services funded by the current Connexions grant. We have also decided that the Connexions brand will be retained as Connexions has a strong level of recognition among young people.

To inform the development of the branding guidance, independent research was conducted in January 2007. The findings were extremely positive and showed that the Connexions brand is strongly embedded in the minds of young people. They recognise it as the place where they can go to get tailored information and referral on services for a range of matters.

Further independent research was commissioned during February and March 2007 with eight local authorities at varying stages of the transition process. The research has confirmed the need for clear, practical guidance on the use of the Connexions brand.

The Connexions branding guidance has been developed in conjunction with a small group of key stakeholders and has been road tested quite extensively including with the Government Offices, Connexions partnerships and local authority representatives. 

Brand development will form a key component of each local authorities Youth Offer within the context of the development of integrated youth support services as outlined in Youth Matters: Next Steps.

The Connexions brand represents a gateway to services for young people and is a valuable asset at local authorities' disposal. Local authorities will have the flexibility to widen the scope of the Connexions brand to cover other youth support services in their area beyond those currently associated with the brand.

For more information go the Connexions page.